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Why in news?

  • Union Minister for Tribal Affairs inaugurated the “AadiMahotsav” a National Tribal Festival to celebrate, cherish and promote the spirit of tribal craft, culture, cuisine and commerce.
  • The theme of the festival is: “A Celebration of the Spirit of Tribal Culture, Craft, Cuisine and Commerce”.

AadiMahotsav:

  • The Mahotsav comprises of display and sale of items of tribal art and craft, tribal medicine & healers, tribal cuisine and display of tribal folk performance, in which tribal artisans, chefs, folk dancers/musicians from 23 States of the country are participating and providing glimpse of their rich traditional culture.
  • The Mahotsav features exhibition-cum-sale of tribal handicrafts, art, paintings, fabric, jewellery and much more through 100 stalls. Over 200 tribal artisans and artists from different States creating a Mini-India are participating in the festival.
  • Tribal artisans, chefs, folk dancers/musicians from 23 States of the country shall participate and provide glimpse of their rich traditional culture.
  • Over 200 tribal artisans and artists from different States creating a Mini-India will be participating in the festival.

Significance of the festival:

  • The Adivasi way of life is guided by primal truths, eternal values and a natural simplicity.
  • The greatness of the tribes lies in this that they have managed to retain the primal skills and natural simplicity.
  • This quality gives their arts and crafts a timeless appeal. So, this festival seeks to channelize and promote their natural skills and provide then sources of income.
  • The Government has formed the Tribal Cooperative Marketing Development Federation of India (TRIFED) for achieving this. TRIFED is working in this this direction and now has embraced e-commerce and digital platforms to take the business forward.
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