• TRIFED, a PSU under Ministry of Tribal Affairs, Government of India has been working with the main objective of promoting tribal art and craft for the benefit of tribal artisans of the country, under the scheme “Institutional Support for Development & Marketing of tribal products/produce” of the Ministry of Tribal Affairs, Government of India.
• Sale through e-commerce platforms: The various e-commerce platforms offers a huge potential for promotion and sale of tribal products. However, TRIFED is also expanding its operations through other e-commerce portals.
• Benefits-The online market has no geographic borders

Tribal Cooperative Marketing Federation (TRIFED):

• The Tribal Cooperative Marketing Development Federation of India (TRIFED) came into existence in 1987. It is a national-level apex organization functioning under the administrative control of Ministry of Tribal Affairs, Govt. of India.
• TRIFED aims to improve the livelihood of the tribal communities by creating a sustainable market and create business opportunities for them based on their cultured knowledge and traditional skills whilst ensuring fair and equitable remuneration. It involves exploring marketing possibilities for marketing of tribal products on a sustainable basis instalinko, creating brand and providing other services.

Marketing of Tribal Products:

• TRIFED has been marketing tribal products through its Retail Outlets located across country and also through exhibitions.
• TRIFED has established a chain of 35 own showrooms and 8 consignment showrooms in association with State level Organisations promoting tribal handicrafts.