Prelims level : Art & Culture Mains level : GS-I- Indian Culture
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Why in news?

  • Aadi Mahotsav (National Tribal Festival) was celebrated on 17th August, 2019 in Leh-Ladakh.


  • Aadi Mahotsav is a joint initiative of Ministry of Tribal Affairs, Government of India & Tribal Cooperative Marketing Development Federation of India (TRIFED).
  • The theme of the festival is: “A celebration of the spirit of Tribal Craft, Culture and Commerce”.
  • The event will see around 160 Tribal artisans from more than 20 states across the country, actively participating and showcasing their masterpieces.
  • The product range will comprise of Tribal Textiles from Rajasthan, Maharashtra, Odisha, West Bengal; Tribal Jewellery from Himachal Pradesh, Madhya Pradesh and North East; Tribal Paintings like Gond art from Madhya Pradesh, Warli art from Maharashtra; Metal craft from Chhattisgarh; Black pottery from Manipur, and  Naturals and Organic products from Uttarakhand, Madhya Pradesh and Karnataka.

Mahotsav will also cover to identify:

  • Food and Forest Produces, which can be processed, value added and marketed under the Van Dhan Scheme of the Ministry of Tribal Affairs.
  • Artisans and master craftsmen and women of Ladakh for empanelling them as suppliers of TRIBES India.

Showcasing Digital Skills of the Tribes:

  • The Mahotsav apart from exotic handicrafts will also show case the electronic and digital skills of the tribals as a special attraction.
  • In line with the national aspiration to go cashless, for the first time the tribal artisans will be accepting payment through major credit/debit cards for which Point of Sale (POS) machines are provided.
  • The Mahotsav will display the rich digital commerce and e-commerce being promoted by Tribes India.
  • TRIBES India proudly informs the signing of MOUs with Amazon, Snapdeal, Flipkart, PayTM and GEM, a Government of India Portal for e-commerce of the tribal products.
  • TRIBES India has also has its own e-com portal tribesindia.com.

Ladakhi folk dances:

  • The troupes will perform
    • Jabro Dance: a nomadic dance and song of people inhabiting eastern Ladakh.
    • Spawo dance: a heroic song and dance associated with a legendary hero of Himalayan region called K’sar.
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