“Dark Patterns” or “Deceptive Patterns”

Why in News?

• an increase in the cases of “Dark Patterns” or “Deceptive Patterns” have recently been noted where internet-based companies have been tricking users into agreeing to certain conditions or clicking a few links.

Highlights

• Such acceptances and clicks are flooding inboxes of the users with promotional emails they never wanted, making it hard to unsubscribe or request deletion.
• Dark Patterns are unethical UI/UX (user interface/user experience) interactions, designed to mislead or trick users to make them do something they don’t want to do.
• In turn, they benefit the company or platform employing the designs.
• By using dark patterns, digital platforms take away a user’s right to full information about the services they are using and their control over their browsing experience.
• Examples of Dark Patterns include “baseless” countdowns for online deals, conditions in fine print that add on to costs, making cancellation buttons hard to see or click, making ads appear as news reports or celebrity endorsements, auto-playing videos, forcing users to create accounts to finish a transaction, silently charging credit cards after free trials end, and using dull colours to hide information that users should know about.
• Dark patterns endanger the experience of Internet users and make them more vulnerable to financial and data exploitation by Big Tech firms.
• Dark patterns confuse users, introduce online obstacles, make simple tasks time-consuming, have users sign up for unwanted services/products, and force them to pay more money or share more personal information than they intended
• Dark and deceptive patterns don’t just stop with laptops and smartphones. The Federal Trade Commission (FTC) report has warned that as augmented reality (AR) and virtual reality (VR) platforms and devices grow in usage, dark patterns will likely follow users to these new channels as well.
• Internet users who are able to identify and recognise dark patterns in their daily lives can choose more user-friendly platforms that will respect their right to choice and privacy.