Why in News?

• According to Google’s ‘Year in Search – India: Insights for Brands’ report, an estimated 40 million Indians are joining the internet bandwagon annually, and this rate of expansion is among the fastest in the

Key Findings:

• At 400 million active internet users, India is the second largest internet user market after China.
• An estimated 40 million Indians are joining the internet bandwagon annually,  and this rate of expansion is among the fastest in the
• The average mobile data usage per subscriber is pegged at about 8GB a month, which is at

Impact:

• As more and more Indians are using the internet, the problem of ‘digital divide’ in the country will get resolved.
• More and more players across several digital platforms will adopt a regional content strategy to reach out to the Indian
• The attitudinal shift to online services will aid in digital banking, digital governance