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Prelims Syllabus : Institutional Reforms Mains Syllabus : GS-II Issues relating to development and Management of Education

Why in News?

  • The India Design Council launches two initiatives to promote Design Education and Standards.


  • The IDC launched the Chartered Designs of India (CDI) and the Design Education Quality Mark (DEQM).These two initiatives of the IDC and the National Institute of design, Ahmedabad will help to address the 5 challenges of scale, quality of design, quality of education for design, raising the priority for design in industry and design for public purpose. As Design Education gains momentum in India, it is necessary that commissioners of design projects and designers are able to distinguish qualified professional designers as against hobbyists and non-professionals.
  • India has a growing design ecosystem that has resulted in growth – both in the employment of creative skills and impact in the service sector.
  • Creative manufacturing and design innovation will be the key drivers in the Make in India initiative of 2020 and beyond and further strengthening the brand “designed in India”.
  • In 2007, India became one of the few countries to adopt a National Design Policy (NDP).

Design Education Quality Mark (DEQM):

  • The DEQM will benchmark design education programmes on predetermined standards and will accord Design Education Quality Mark to institutions that meet the provisions of the published standard.
  • The DEQ Mark will be granted to institutions that undergo the review process and meet or exceed the expectations for quality and standards as prescribed in the Quality Code.
  • The Quality Mark will communicate to everyone that an institution has a guaranteed minimum level of quality and standards and has undergone a third party, neutral review process.
  • The Quality Mark includes a trademark-protected logo, which could be used by the recipient institutions in all forms of internal and external communication.

Chartered Designs of India (CDI):

  • The CDI is envisaged as an institution that will establish and uphold the professional standards of design practice in India.
  • The focus of CDI is the “Professional Designer” identified by a design qualification and or experience.
  • CDI is a cohesive platform that adheres to the design practice to standards in professional design competence, ethics and service.

India Design Council (IDC):

  • The IDC’s establishment was announced by the government in 2009 in order to enable the policy implementation of the National Design Policy.
  • IDC is mandated to implement the NDP and is committed to work towards raising the standards of design education in India and ensure that it meets global benchmarks.
  • IDC is working with other government agencies, the design community, industry and educational institutions to promote design in business, society and public service.
  • The IDC is an autonomous body of the Government of India established under the Department for Promotion of Industry and Internal Trade, Ministry of Commerce and Industry.
  • It is a national strategic body for multi-disciplinary design and is involved in the promotion of design to make India a design-enabled country.
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