PART TWO OF DARWAZA BAND CAMPAIGN LAUNCHED IN MUMBAI TODAY
- To further promote the use of toilets and to sustain the open defecation free status of villages across India, the part two of Darwaza Band campaign was launched in Mumbai.
- World Bank is also supporting the part two of the Darwaza Band campaign, which is being rolled out through television ads, radio jingles, outdoor publicity and digital campaigns.
- The Ministry of Drinking Water and Sanitation has launched a nationwide campaign titled ‘Darwaza Band’ to promote toilet use and freedom from open defecation across the villages of the country. The campaign will run under the Swachh Bharat Mission. The campaign will be rolled out immediately across the country. Darwaja Band symbolically stands for shutting the door on open defecation. The campaign envisages to bring about a behaviour change in men who have toilets but are not using them.
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