Why in News?

• WhatsApp unveiled its ‘Checkpoint Tipline’, where people can check the authenticity of information received as the messaging giant looks to crack down on fake news ahead of the general election in the

Highlights:

• Launched by PROTO, an India-based media skilling startup, this tipline will help create a database of rumours to study misinformation during elections for Checkpoint – a research project commissioned and technically assisted by WhatsApp.

How does it works?

• Users in India can submit misinformation or rumours they receive to the Checkpoint Tipline on WhatsApp (+91-9643-000-888).
• Once a WhatsApp user shares a suspicious message with the tipline, PROTO’s verification
• centre will seek to respond and inform the user if the claim made in a message shared is verified or not. The response will indicate if the information is classified as true, false, misleading, disputed or out of scope and include any other related information that is available. The verification centre, in turn, will be able to review rumors in the form of pictures, video links or text. Apart from English, it will cover four regional languages – Hindi, Telugu, Bengali and Malayalam.

Significance:

• PROTO will also look at working with organisations at the grassroots level to submit misinformation circulating across different regions in India during the election Period
• The initiative   will   help   create    global   benchmarks    for    those   wishing   to    tackle misinformation in their own Mrkets