Why in News?

• The Government of Uttar Pradesh has initiated “One District, One Product” Scheme to encourage indigenous and specialized products and crafts of the state.
• The scheme aims to capitalize the rich heritage of the Uttar Pradesh by reviving them through modernization and publicisation to enhance the reach of these products.

Highlights:

• Uttar Pradesh is a vast state with vast diversity in all facets of life. The diversity of products and crafts in UP is breath-taking.
• The vast diversity encompasses the ancient and nutritious Kala namak rice, the rare and intriguing wheat-stalk craft, world-famous chikankari and zari-zardozi work on clothes, the intricate and stunning horn and bone work that uses the remains of dead animals rather than live ones, a nature-friendly replacement for ivory.
• Many of these rich traditions are facing the existential threat.
• The One District, One Product aims to revive these traditional heritages by reviving them through modernization and publicisation.

Objectives of the scheme:

• Preservation and development of local crafts / skills and promotion of the art.
• Increase in the incomes and local employment (resulting in decline in migration for employment).
• Improvement in product quality and skill development.
• Transforming the products in an artistic way (through packaging, branding)
• To connect the production with tourism (Live demo and sales outlet – gifts and souvenir)
• To resolve the issues of economic difference and regional imbalance
• To take the concept of ODOP to national and international level after successful implementation at State level.