“One District, One Product” Scheme
Why in News?
- The Government of Uttar Pradesh has initiated “One District, One Product” Scheme to encourage indigenous and specialized products and crafts of the state.
- The scheme aims to capitalize the rich heritage of the Uttar Pradesh by reviving them through modernization and publicisation to enhance the reach of these products.
Highlights:
- Uttar Pradesh is a vast state with vast diversity in all facets of life. The diversity of products and crafts in UP is breath-taking.
- The vast diversity encompasses the ancient and nutritious Kala namak rice, the rare and intriguing wheat-stalk craft, world-famous chikankari and zari-zardozi work on clothes, the intricate and stunning horn and bone work that uses the remains of dead animals rather than live ones, a nature-friendly replacement for ivory.
- Many of these rich traditions are facing the existential threat.
- The One District, One Product aims to revive these traditional heritages by reviving them through modernization and publicisation.
Objectives of the scheme:
- Preservation and development of local crafts / skills and promotion of the art.
- Increase in the incomes and local employment (resulting in decline in migration for employment).
- Improvement in product quality and skill development.
- Transforming the products in an artistic way (through packaging, branding)
- To connect the production with tourism (Live demo and sales outlet – gifts and souvenir)
- To resolve the issues of economic difference and regional imbalance
- To take the concept of ODOP to national and international level after successful implementation at State level.