“One District, One Product” Scheme

Why in News?

  • The Government of Uttar Pradesh has initiated “One District, One Product” Scheme to encourage indigenous and specialized products and crafts of the state.
  • The scheme aims to capitalize the rich heritage of the Uttar Pradesh by reviving them through modernization and publicisation to enhance the reach of these products.

Highlights:

  • Uttar Pradesh is a vast state with vast diversity in all facets of life. The diversity of products and crafts in UP is breath-taking.
  • The vast diversity encompasses the ancient and nutritious Kala namak rice, the rare and intriguing wheat-stalk craft, world-famous chikankari and zari-zardozi work on clothes, the intricate and stunning horn and bone work that uses the remains of dead animals rather than live ones, a nature-friendly replacement for ivory.
  • Many of these rich traditions are facing the existential threat.
  • The One District, One Product aims to revive these traditional heritages by reviving them through modernization and publicisation.

Objectives of the scheme:

  • Preservation and development of local crafts / skills and promotion of the art.
  • Increase in the incomes and local employment (resulting in decline in migration for employment).
  • Improvement in product quality and skill development.
  • Transforming the products in an artistic way (through packaging, branding)
  • To connect the production with tourism (Live demo and sales outlet – gifts and souvenir)
  • To resolve the issues of economic difference and regional imbalance
  • To take the concept of ODOP to national and international level after successful implementation at State level.
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